Promotion and Pricing Strategies

Week 8 e-Activity Use the Internet or the Strayer Library to research a recent situation that has caused a business, not-for-profit organization, or government agency to suffer from bad publicity. Be prepared to discuss. â€Å"Promotion and Pricing Strategies† Please respond to the following: From the e-Activity, evaluate the situation of the organization you researched. Create a program outlining steps the organization might take to build better public relations. Ensure their search engines are being far to the consumer’s wants and needs.Rewrite its policy and procedures for marketing to support the consumers not just the brands they have a market share in. Employ outside audit agency to ensure coding is not limiting, collecting, or distributing user information even if it is for marketing. Take fault where fault should be taken, after all how can you say you don’t put other websites before others yet have a marketing team where you can buy key words that help m ove you up in your rankings. Source: http://www. computerworld. com/s/article/9230149/Bad_press_may_affect_Google_more_than_FTC_s_22. M_fine http://www. reuters. com/article/2012/10/12/us-google-ftc-antitrust-idUSBRE89B16G20121012 http://www. computerworld. com/s/article/9234096/Google_CEO_Page_said_to_meet_with_FTC http://www. nytimes. com/2012/10/13/technology/ftc-staff-prepares-antitrust-case-against-google-over-search. html? pagewanted=all From Case Study 13. 3, analyze the airline’s marketing strategy; its use of social media and free publicity. Speculate whether or not this strategy will allow the airline to reach its target market. Provide a rationale with your response.Pet travel is becoming part of the norm for travelers. Interesting is that hotel have started to adapt a more pet friend attitude to pets yet it took the airline industry a little longer to recognize this new segmented market. As a pet lover my dog goes with me on vacation so often I find it a challenge to find a flight to get my dog to go with me but easy to find places to rent. There are a lot of regulations for most companies that offer this service such as pet weight, bread, container of travel, and even destination. And I found all this true for Pet Airways as well.They seem to have a great concept but if you look at other airlines such as JetPaws better known as jetBlue not only do you get rewards points but there are more destinations and options for your pet. There are concerns with Pet Airways such as I’d rather my pet be on the same flight as me but as good as it sounds your pet will be on their own plan with other pets. With price ranging from 299 on up there are cheaper and faster options out there. Looking at the public relations side of the house I found several articles that spoke about writers visiting the Pet Airways but not given information or even a look at the pet holding area.There is one thing for sure those with pets who are taking this much care to make sure their pet is with them are more than likely going to want to check the entire facility out before checking their pets in. Just as the airline would do if you want your pet to fly with them. So this is where I would start: 8) Advertise in the top 3 animal pet stores (PetSmart, PetCo, and Pet Supplies Plus). 9) Take their youtube video (http://www. youtube. com/watch? v=sc2lvz1LGTc) and send out emails to customers via the top animal pet stores, local veterinarians in markets they service. Source: http://seniortravel. about. com/od/airtravel/a/PetAirways. htm

Lord of the Flies by William Golding

Lord of the Flies by William Golding is a dramatic novel filled with irony, fear and truth. It touches on many issues surrounding government, Christianity and democracy. The book focuses on society and through its effective use of conflict, gives us an idea what life would like without rules and civilization. The novel tells a story of a plane filled with British school boys that crashes on a deserted island during World War 2. The boys, struggling to survive, test their morals, values and beliefs. Conflict is developed throughout the novel in the form of man vs. ature, man vs. man, man vs. himself, and man vs. society. The first type of conflict that is developed in this novel in man vs. nature. The boys are stranded on an uninhabited, uncivilized island and have very limited resources available to them at their disposal. To survive, the boys start testing their morals and their survival instincts. At first, the boys are hesitant to do things that seem to be un-ethical, but eventually, even thought it conflicts with their prior beliefs, the boys give in and do what is necessary to survive. In the beginning of this novel, Jack and Ralph set out to explore the island. On their adventure they encounter a pig, which they realize would be good meat and make good food for the group. Jack is at first reluctant to kill the pig, because the idea of killing a living thing disturbs him and goes against his moral conduct. Throughout the novel, not only does Jack eventually accept and kill pigs, but, towards the end, Jack's warrior identity brutally murdered the sow and hung his head on a stick. One could say he developed a sort of sick obsession with killing. When he once killed out of necessity, he now kills just for sport. Another type of conflict that is present and dominant in this novel is man vs. man. In everyday life, people’s different personalities cause disagreements and arguments. As with any group of people, everyone will not always agree on everything and see eye to eye. When you are talking about a bunch of kids with no adult figure to control them, the arguments and disagreements are pushed to an extreme. To better civilize the island, the boys decide to elect a leader, essentially an adult figure to keep things in order. Ralph gets elected as leader, which isn’t to Jack’s liking. Jack’s jealousy causes the boys to be in constant competition trying to prove that they are better suited for the job. The competition eventually causes the group to split into two different â€Å"tribes,† with Ralph as one leader and Jack as the other. The boys are fighting and arguing constantly. The splitting of the group marks the point where the boys make shift society crumbles. A third type of conflict is man vs. himself which is also a prominent type of conflict found in this novel. During the course of this novel the boys experience a lot of internal conflict. Each individual character in the novel must struggle with this and essentially choose to retain their ‘civilization' or join with the ‘savages. ‘ Not only do they experience regular, everyday conflict, like we all do- doubts and fears confronting with knowledge and heart. Struggling with decisions to be made and whether the decision is the right one. -the boys also battle between the pervious beliefs that their parent’s/guardians have instilled in them vs. heir survival instincts. Ralph experiences inner conflict while trying to make the groups decisions; doubting whether he is a good leader; wishing he was more logical like Piggy. Simon, very obviously experienced inner conflict through talking to the Lord of the Flies. In fact, Lord of the Flies was simply a product of Simon’s dehydration and inner thoughts. Simon drove himself crazy while struggling with his internal conflict, to the point where he became internally damaged. Samneric also experience inner conflict towards the end of this novel. They were loyal to Ralph and wanted to stick by him, but they knew in order to survive they must join Jack’s tribe. Even though they didn’t like Jack, and disagreed with him and his savagery, they did what they had to do to survive. The final type of conflict found in this novel is man vs. society. From the beginning of the novel, the boys form what seems to be a democratic group. The things that they do, like electing a leader, assigning jobs and positions, and creating a set of rules to live by all support the makings of any democratic group. Some of the boy’s opinions conflict with the society’s, and the boys begin to question the rules. Jack actually challenges the society by trying to get Ralph to be kicked off as their leader and to get himself elected in his place, this marks the first major conflict within their makeshift society. When Jack breaks off from society and takes a group of boys with him, the â€Å"society† is totally disregarded. Jack and his tribe become total savages, leaving the rules and the society with them. The total disregard for society is what ultimately causes the deaths of both Simon and Piggy. The boys because they broke away from society and no longer have any rules, decent so far into savagery that they aren’t even aware how horrible their actions are. This novel efficiently uses many different types of conflict to show us how society would deteriorate and turn into chaos without rules. The boys on the island go from being well-mannered school boys to savages in a matter of weeks. It shows us that even though we all imagine how nice it would be if we totally disregarded all rules, that society would cease to exist without them! Lord of the Flies by William Golding Working his way up Maslow’s Hierarchy of Needs Ralph a character in Lord of the Flies by William Golding achieves needs for self actualization. Based on Ralph’s behavior he fulfills each need of the lower level before going up, thus he supports Maslow’s Hierarchy of Needs. Towards the end of the novel Ralph was hungry and knew his life was in grave danger because Jacks troops were hunting him. He sacrificed his safety for needs to get food, a basic physical need. Ralph approached Sam and Eric to gather information and hopefully receive some of the pig so that he could eat. Ralph screamed, a scream of fright and anger and desperation†¦he swerved as a spear flew past and then was silent, running. † In that scene of the book Ralph was being chased by Jack and his hunters. This action supports Maslow’s Hierarchy because physical needs must be fulfilled before safety. Ralph risked his needs for safety in order to get food. All the younger boys look up to Ralph so he feels their love, affection and belongingness. After the boys were done building some of the shelters they asked â€Å"What should we do Ralph what should we do now? On the island Ralph gained the other boys respect and was made to be chief. After Ralph knew all the boys were behind him and respected what he had to say he was able to move up to the next level on Maslow’s Hierarchy. Ralph gained self esteem in that he possessed the conch shell, thus helping him achieve self actualization or becoming the chief. Once all the boys were gathered on beach by the mighty blow of the conch, they wanted to vote for a chief and Ralph won unanimously. â€Å"Let him be chief with the trumpet thing. Ralph raised his hand for silence. † Right then Ralph had the respect of the boys. Achieving needs for esteem leading to self actualization in that he had become what he was chief. Ralph achieved Maslow’s Hierarchy of needs because he was â€Å"born to be† chief, supporting the theory. Maslow’s Hierarchy of Needs is applicable in real life; people fallow the different levels in everyday activities. However it is difficult to accomplish yet alone maintain self actualization because people struggle with self-esteem and belongingness. Ralph was able to do so because he was one of the older boys on the island which made him more responsible. He stepped up to the table and focused on what he needed to do for his survival.

The Security Vs. Freedom - 955 Words

7. Security VS Freedom Devlin constructs the argument that there should be no limitation to the preservation of morality, just as there are none in the prevention of treason, since both are imperative to a society. This assumes that the state should have unlimited power when it comes to preventing acts against the society. The debate between security and freedom however, shows that this is not an undisputed fact. Without picking a side, it is still evident that just because something is perceived as being mandatory for a society’s continuation, it does not ostensibly indicate that it should be automatically accepted. In fact, it could be the case that certain societies should be left to disintegrate in the first place. 8. Cultural Relativism and Maintaining a Society Devlin’s legal moralism seems to suggest that as long as a society shares a common view in morality, it is right in defending it. A problem arises however, when one considers the fact that different societies can hold drastically opposing views. Certain societies may even possess morality so abhorrent that it should not be upheld (e.g. cannibalistic tribes). Devlin s account of legal moralism â€Å"implies that a corrupt and immoral society has as much right to perpetuate itself as a decent society, provided it is able to integrate the society† (Stanton-Ife, â€Å"The Limits of Law†). This is view should be intuitively rejected. Furthermore, the idea that the morality (and its validity) of each society is derived fromShow MoreRelatedFreedom vs. Security?1894 Words   |  8 PagesFreedom vs. Security? Place yourself in the safety and comfort of your home, under the belief that â€Å"everyone has the right to the use and enjoyment of his property† (Department of International Law), searching, emailing, and talking about things that may be frowned upon by others. Now imagine the raw feelings of fear and deception that would wash over you upon seeing Edward Snowden’s statement on how â€Å"the U.S. government is destroying privacy, internet freedom and basic liberties for peopleRead MoreFreedom vs Security - George Orwell, 19842554 Words   |  7 Pagesï » ¿Freedom vs. Security: 1984, a Mirror of Today’s Governments and their Methods of Mass Control Tanks to technology and, mostly, its applications in the field of communication, governments and business corporations from all around the world have now more power than ever to track and influence what we buy, what we listen to, what we read, what we watch and, ultimately, what we believe. 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Each having its own forte; however, in this assessment, only MySQL and Microsoft SQL Server (MS SQL Server) will by compared and contrasted to one another in the aspects of an organization’s needs, the hardware requirementsRead MoreEssay about Individual Privacy vs. National Security1039 Words   |  5 PagesIndividual Privacy vs. National Security Antonio Ewings ENG 122 English Compositions 2 Instructor: Sarah McDonald January 16, 2012 Individual Privacy vs. National Security Individual privacy is basically the exposure of a person’s limitations to the open public. There are different perspectives in different scenarios on a person’s individual privacy. Every human has a right to their own privacy. Some people scream more than others on how much privacy they actually have. In a perfect worldRead MoreThe Results Of The Study Showed There Was No Effect On872 Words   |  4 Pagesfor controls saying yes in comparison to other groups, χ2(3) = 9.00, p .05. Contrast analysis showed that all relationship primes were affected by worse decision-making when preoccupied about a partner. Anxious vs. control contrast: p = .015, avoidance vs. control: p = .084, and secure vs. control: p = .12. (Results for investment decision-making) The results for financial risk-taking shows that out of the six items, there was a significant main effect for prime on two of the items: Portfolio choiceRead MoreIndividual Privacy vs. National Security: A Report628 Words   |  3 PagesIndividual Privacy vs National Security In liberal-democratic societies, the right to individual privacy is among the core components of the democratic system. The right to privacy is enshrined in the Constitution of the United States and is a part of value systems Americans are proud of and cherish. Concepts related to privacy touch on freedom, trust, the right to be left alone, obedience, and free will (Michael Michael, 2006, p. 360). 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Point of View and Narration in the Color Purple and Jane Eyre

Finding a Voice: Point of View and Narration in The Color Purple and Jane Eyre Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambitioned inspired, and success achieved. Notable words expressed by Helen Keller. She mentions the character of a person must suffer through hardships in order for the soul to build up, like a muscle, and thus achieve a goal through inspiration. Whether it comes from within, or from someone else, inspiration can be found in the novels, The Color Purple, and Jane Eyre. How the reader discovers this inspiration through the characters eyes is an amazing journey of self discovery. This self discovery takes shape from both novels†¦show more content†¦Celie, in developing relationships and becoming closer to the women around her, because she had that sisterly bond accessible to her, she finds her own voice and stands up to the man, Mr.__, who was the cause of the most burden in her life. You a lowdown dog is whats wrong, I say. Its time to leave you and enter into the Creation. And your dead body just the welcome mat I need. (Walker 199). Whereas in Jane Eyre, having the stifled Victorian air as a backdrop, the reader gathers that Janes lonely through her first person account from the time she struggles as an orphan, to becoming a secluded educated governess, and then by finally gaining trust and equal footing with Mr. Rochester. Her point of view is therefore limited and isolated from the rest of the characters as she analyzes her station in life, the people around her, and her passionate feelings toward Mr. Rochester, I can live alone, if self-respect and circumstances require me so to do (Brontà « 203). The reader finds clues about a characters personality based on the writing technique and style chosen by the author. Authors bring their characters to life that has their own distinctive voices in large part to descriptive language and point of

Essay A Rose for Emily Literary Analysis 2 - 990 Words

ENG 102 Analysis Research Paper 09-25-10 Literary Analysis William Faulkner’s short story â€Å"A Rose for Emily† carries a theme represented by a dying breed of that era, while using symbolism to represent tragedy, loneliness and some form of pride, the story also shows how far one will go to have the approval of others and the pursuit of happiness. In today’s times, a person’s image could mean everything in life and almost everyone tries to fit into the main stream in some form at some point in there life. Though, people often claim to try to be unique and trend setters at some point they all buckle down and try to just fit in and impress. This idea to me goes into the same as for â€Å"A Rose for Emily†. The short story â€Å"A Rose for†¦show more content†¦Soon it was found known that Emily had committed suicide and had murdered Homer as well. His body found in a locked room in the top of Emily’s home. On the bed where Homer laid rotting, there was a strand of Emily’s hair where she had been sleeping next to his rotting corpse. â€Å"we saw a long strand of iron-gray hair† (397). Following reading the short story â€Å"A Rose for Emily† by William Faulkner, I was in some form of shock. It’s not everyday I can read a story out of an English book and actually like it. Thinking about this assignment while reading the story made is easier to dig deeper into the text rather than skim reading. I was able to pick up on more on what was being said the themes, motifs and symbols of the story. To me the part of the story that stood out the most, was the form of symbolism which was the gray hair found on the pillow next to Homer’s rotting corpse. Upon first reading and re-reading I didn’t understand, I didn’t put two and two together, I only saw Emily as being a person suffering from necrophilia. It wasn’t but a few hours later after reading that the symbolism reached me. The gray hair in itself does represent some ver y disturbing images and acts, but more importantly it symbolizes a form of love lost, and the often insane things people will do in the pursuit of happiness. You think about it, Emily in my eyes did have some major problems but as a whole all sheShow MoreRelatedA Rose for Emily889 Words   |  4 PagesLiterary Analysis for â€Å"A Rose for Emily† Sometimes a Rose is Not a Rose: A Literary Analysis of â€Å"A Rose for Emily† In the short story â€Å"A Rose for Emily†, written by William Faulkner, the negative impact of Emily’s upbringing by an overprotective father, leads to incredible pattern in her life and the obvious mental illness that takes over as she not so graciously ages. 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Budget Impact Principles Of Good Practice â€Myassignmenthelp.Com

Question: Discuss About The Budget Impact Principles Of Good Practice? Answer: Introducation To become the most valued partner of Pharma in the entire fraternity and this will help them in developing as well as manufacturing wide range of products that will help in complying with regulatory standards (Ciarametaro et al., 2017). Objectives on financial and market share Enlarging the market by making proper innovation and increasing the share in the market and develop competitive advantage. The respective company needs to increase the profitability by proper elimination of the unprofitability activities. Proper increase in the price is necessary, as this will help in providing proper benefits to the individuals. The liquidity ratios have to be properly utilized by the respective company, as this will help in measuring the liquidity that is short term in nature. This will help in managing the levels of debt in the company. The company needs to build and enhance the proficiencies of the company. The main objectives of this company are: To formulate and manufacture different antibiotics and carry out coordinated program that will help in managing the financial aspects of the company To properly develop as well as refining new and accurate strategies that can be used by the company in order to facilitate their priorities in different countries (Mirzaei, Carter Schneider, 2017) To properly develop assessment practices related to reduction of risk in the company as this will help in achieving the marketing objectives (Schlegelmilch, 2016) Strategy for entry in market The Mylan pharmaceutical company has to analyze the foreign revenue in order to increase the revenue as the domestic value. The law suits that has been generated against Mylan has to be properly eliminated by them in order to improve their brand image and this will help them in gaining financial success as well (Birkland, 2014). The other recommendation is the cost has to be properly lowered in order to create a strong and accurate supply chain against the other local brands. This will help in increasing the size of their market in the competitive industry as well. The recommendation regarding the PESTEL analysis is that there is no proper political framework. The company needs to create a strong political network, as this will help the company in encouraging foreign investment in the country. The company can collaborate with another company, as this will help them in being potential in nature (Sekaran Bougie, 2016). The Mylan can collaborate with Renata, as this will help them in being the most trusted brand of pharmacy in the entire world. Renata is the local pharmaceutical company and this will help them in expanding the business as well (Rao, 2014). In this way, it is easier for Mylan in order to gain competitive advantage in the labor market and this will help them in attracting more multinational firms in the market as well (Pitt Berthon, 2016). This will be the ideal decision of selecting Renata as the partner as this will help them in gaining proper competitive advantage and this will help them in enhancing their skills as well. Segmentation, Positioning and Targeting strategies The segmentation has to be done by analyzing the needs of the customers. The senior citizens will be the target customers and it is based on the needs of the individuals as well (Sullivan et al., 2014). The target market segments are the senior citizens as they are the ones who are in great need of the medicines in different span of time. The hospitals need to have proper stock of the medicines, as these will help in making the patients cover under the plan (Biran, 2015). Proper market research is recommended to the respective company, as this will help them in understanding the required position wherein they can establish their market and attract the customers more than the competitors in the market as well. Proper PESTEL analysis can help the company in understanding the requirements of the company. Marketing mix strategies Therefore, it can be recommended that there are different medicines has to be introduced as this will help them in being the most efficient pharmaceutical company in the world. This will help them in being more competitive than their competitors in the market are as well. Proper and cheap pricing strategy has to be adopted by them, as this will provide benefits to the company and their individuals as well (Mauskopf, Sullivan Annemans, 2014). Proper channels have to be maintained by company as this will enable them in promoting their activities related to the campaign of the medicine as well (Weinstein, 2014). Proper media strategy such as through social media and other networking sites has to be enabled by them, as this will help them in maintain proper communication channels with the media as well (Chen et al., 2017). The physical facilities have to be enabled by them, as this will help them in carrying out the physical goods and services of the pharmacy. Economic evaluation Market size 240000/0.2 = 48000 customers Average of annual purchase = A$150 Estimated annual revenue = A$7.2 million While travelling to different countries in order to set up proper distribution channel and undertaking different promotional activities, it is essential to set up a cost of A$150, as this will help in performing proper promotional activities. A$200 will be spent on the setting up proper location of the pharmacy in the local market and this includes retail and sales office as well. In the product strategy, there has to be few changes in the packaging of few medicines as this will help them in gaining competitive advantage over the competitors in the market. The branding has to change as this helps the company in being more creative in nature In promotional strategy, the costs has to be increased to a certain extent as this will help them in advertising about their products and services and this will help them in development of costs of media as well. In the distribution strategy, there are different costs related to outlets and network for transport that has to be properly implemented, as this will increase their competitive advantage as well. Lastly, pricing has to be considered properly by the company by preparing budget for the company, as this will help in analyzing the costs of the overheads that are required to be maintained by the company as well. Proper preparation of budget is essential to be done by the company as this helped them in achieving the objectives related to the development of the strategies that will help them in working effectively. SERVICES UNITS AVERAGE PRICE RELEVANT PERIODS REVENUES Immunization 2000 $20 Fall $40000 Education on diabetes 20000 $3 Entire year $60000 Hypertension 2000 $4 Entire year $8000 From the above budget, it can be estimated that the average revenue that is required is $7.2 million and this will help in making the respective company in gaining competitive advantage. Action plan for Implementation of the recommendations TASK RESPONSIBLE START DATE COMPLETION DATE Training and educating staffs Medical director 1st July 18th August Updating the CPR policy Quality Team 20th August Ongoing Anesthesia modification schedule Anesthesia director 14th September 29th September Purchasing new crash carts Top management 26th September Ongoing This is the action plan that has to be properly followed by the company in order to make the resources available for the processes to be completed within the specified deadline. The higher officials of the company has to be identify the ongoing processes that has to be completed within specified deadline as this is necessary for the entire organization and for gaining competitive advantage as well in the competitive market. Monitoring of the action and contingency plan Proper reviewing of the action plan has to be done, as this will help in understanding whether more participants are required in the task that has been performed by a specific team or not. The objectives has to be analyzed properly by the company as this will enhance the situation and proper involvement of participants can help in finishing the tasks on time as well. The plans that are ongoing in nature can be made more efficient by involvement of expertise in such areas as well. Proper contingency plan has to be planned, as this will help the officials of the company in understanding the requirements of the future. The packaging as well as branding is the two main concern areas wherein proper effort has to be given by the officials in the future for making them more efficient in nature. The top officials need to train their staffs in the office in order to generate positive outcome in the future. Lastly, the CPR has to be filled up more often and at regular intervals by the officials or the department in charge, as this will help in making the system more efficient in nature as well References Birkland, T. A. (2014).An introduction to the policy process: Theories, concepts and models of public policy making. Routledge. Brian, J. (2015). Segmentation Marketing: A Case Study on Performance Solutions Group, LLC. Chen, C. C. M., Nguyen, B., Melewar, T. C., Dennis, C. (2017). Investigating the Uses of Corporate Reputation and Its Effects on Brand Segmentation, Brand Differentiation, and Brand Positioning: Evidence from the Taiwanese Pharmaceutical Industry.International Studies of Management Organization,47(3), 240-257. Ciarametaro, M., Abedi, S., Sohn, A., Ge, C. F., Odedara, N., Dubois, R. (2017). Concerns around budget impact thresholds: not all drugs are the same. Value in Health, 20(2), 230-233. Mauskopf, J., Sullivan, S., Annemans, L. (2014). Budget Impact AnalysisPrinciples of Good Practice: Report of the ISPOR 2012 Budget Impact Analysis Good Practice II Task Force.Value Health,17. Mirzaei, A., Carter, S. R., Schneider, C. R. (2017). Marketing activity in the community pharmacy sectorA scoping review.Research in Social and Administrative Pharmacy. Pitt, L. F., Berthon, P. (Eds.). (2016).Aesthetics, Ephemerality and the Luxury of Wine. Emerald. Rao, V. R. (2014). Applications for Product Positioning and Market Segmentation. InApplied Conjoint Analysis(pp. 275-290). Springer Berlin Heidelberg. Schlegelmilch, B. B. (2016). Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing. Sekaran, U., Bougie, R. (2016).Research methods for business: A skill building approach. John Wiley Sons. Sullivan, S. D., Mauskopf, J. A., Augustovski, F., Caro, J. J., Lee, K. M., Minchin, M. (2014). ISPOR Task-Force Report. Budget impact analysis-principles of good practice: report of the ISPOR 2012 Budget Impact Analysis Good Practice II Task Force.Value Health,17(1), 5-14. Weinstein, A. (2014). Segmenting B2B technology markets via psychographics: an exploratory study.Journal of Strategic Marketing,22(3), 257-267.

Nickel and Dimed

Barbara Ehrenreich’s book, Nickel and Dimed: On (Not) Getting By in America, describes the experiences the author went through when she forfeited her good life and went undercover so as to see for herself how it feels to work for an hourly wage of $6 to $7. Instead of simply listening to the accounts of other individuals, she decided to travel to Florida, Maine, and Minnesota, with the intention of assuming the role of a minimum wage employee.Advertising We will write a custom term paper sample on Nickel and Dimed specifically for you for only $16.05 $11/page Learn More Ehrenreich worked and lodged in every location for about a month. Although she was working full time, she found it hard to meet her needs adequately and she was often forced to do two jobs at a time to make ends meet. The author decided to go on this experiment with the intention of establishing whether the amount of money paid to low-wage workers is enough for their sustenance. Eh renreich’s expose ´ has revealed so many things to me concerning the situation of the low-wage workers in America. Whereas the experiences that the author underwent were captivating, I did not get the feeling that she really anticipated to achieve something in her tricky experiment. However, after getting her point of view from her personal experiences, the difference between the rich and the poor has become even more apparent to me. To start her experiment, Ehrenreich decided to go to Key West, Florida, which was near her home to try to find an employment there (Ehrenreich, 2008). Luckily, she got recruited to work as a waitress in a diner-style restaurant and found an efficiency apartment thirty miles away from the city to live in. However, the payment she received from the job was hardly adequate to sustain her and pay for the next month’s rent. As a result, she opted for a second job at a local hotel to work as a maid. Interestingly, she was unable to cope with t he two jobs. Ehrenreich then left the maid position after one day and the waitress position also became equally demanding. Therefore, she quitted the job even before the end of the month. After departing from Florida, Ehrenreich went to Portland, Maine, where she managed to get a job with The Maids, a residential housekeeping service, and she also worked as a dietary aide in a nursing home so as to make ends meet. The two jobs forced her to work for seven days a week and she managed to stick it out until the end of the month. She found that working with The Maids was both physically demanding and paying meager wages. In addition, she felt that the work was degrading to her. A notable experience she describes is when one of the maids got injured while performing her duties and although she unsuccessfully tried to thwart the normal operations at the residential housekeeping service, she managed to convince the management to give the injured maid a day off. Serving in the nursing home, the author found herself attending to the needs of all the patients in the whole Alzheimer’s section. And, she feared making any mistake that could cause more harm to her patients as she had little experience on the job.Advertising Looking for term paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third location chosen for the experiment was Minneapolis, Minnesota, where she found it more difficult both to get an employment opportunity and a reasonably priced apartment to stay in. It was hard for her to get an apartment in the city because the vacancy rate was less than one percent. Nonetheless, after spirited attempts, she was employed by Wal-Mart as a â€Å"softlines† worker and she found a rundown motel to stay in, which threatened her safety and proper sleep at night. Thus, to improve her conditions of living, she moved to a nicer hotel. The work at Wal-Mart was not only repetitive and monoto nous, but also extremely low paying that made her to struggle in meeting her needs. This made her to believe that the workers at the company are working themselves too hard compared to the meager wages they receive. Interestingly, when she was leaving every job in all the three locations, she never witnessed a dramatic response from the workers she revealed to that her main intention was to write a book about her experiences. The employees seemed to be caught up so much in their low paying jobs that none of them showed any interest in her candid reasons for vacating the positions. Reading the experiences that Ehrenreich went through surprised and shocked me, as well. Importantly, it made me change my perception about the individuals in America who survive on low-wage jobs. Although I had the opinion that individuals living in trailer apartments were finding it hard to make ends meet, I had not fully thought that they were living in deplorable conditions that even affording a trailer apartment would seem difficult. Worth mentioning, I also considered that individuals on low-wage job would be capable of meeting at least their basic needs such as adequate food and shelter. However, reading the book immediately opened my eyes concerning how much those on minimum wage work so hard to afford the basic items, not mentioning the luxuries. Nickel and Dimed reveals this problem through the experiences that the author went through in different locations in the United States. The astounding expose ´ that the author makes has changed my opinion regarding a number of social issues. I agree with the author’s claim that minimum wage employees represent the largest, most philanthropic category of the American workforce because of the many challenges that they have to tackle in order to survive.Advertising We will write a custom term paper sample on Nickel and Dimed specifically for you for only $16.05 $11/page Learn More Notably, Ehrenrei ch’s argument has made me to realize that minimum wage workers in America are maybe one of the most ignored segments of the country’s workforce. The topic on how much an American worker should be paid at minimum is often a controversial one (Waltman, 2000). The issue often ignites debates in the social and political spheres. However, as Ehrenreich points out, few individuals are really interested in ways of improving the lives of the low-wage earners. When legislation is passed to increase the amount of minimum wage in the country, the government and others usually pay more attention on the response of the employers while disregarding the effects of this in the real lives of the recipients of the legislation. The book has succeeding in revealing this great deal of social discrimination that is still prevalent in the American society. Consequently, the course of low-wage earners is still severely hurt. Before reading the book, I had the perception that minimum wage jobs did not require any â€Å"skills† to perform. However, the explanation that Ehrenreich gives has made me to think otherwise. Ehrenreich, a journalist with a Ph.D. degree, discovered that manual labor was physically demanding, boring, humiliating, and needed incredible acts of resilience, focus, good and fast thinking, and accuracy to perform. She also found out that continuous and recurring movement leads to the risk of cumulative trauma disorder (CT). For one to deliver results as a minimum wage worker, one must be able to endure pain so as to hold a position in a market with constant returns. In addition, Ehrenreich points out the malpractices of the people in the management position who make the whole experience of low-wage earners to be even more dejected. They often disrupt the employees productivity and compel those they supervise to perform degrading and uninteresting duties. In the book, Ehrenreich details the problems and sufferings of the individuals who, either du e to lack of experience or other causes, have to commence their careers at the bottom by earning low-wages. Her explanation reveals that they find it hard to get by, and even more difficult to forge ways ahead. I would also expect it to be full of hardships and difficulties. However, I am not certain if the author expected it to be so difficult and I am also not certain if her experience was long enough to enable her make the assertions or if she did her best in her undercover investigations. Nonetheless, as pointed out earlier, many of the issues she has raised are factual. The thought provoking book, Nickel and Dimed, was well-written and it is worth reading for opening the eyes of the readers regarding minimum wage employment in America.Advertising Looking for term paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Ehrenreich, B. (2008). Nickel and dimed: on (not) getting by in America. New York: Henry Holt Co. Waltman, J. L. (2000). The Politics of the minimum wage. Urbana: Univ. of Illinois Press. This term paper on Nickel and Dimed was written and submitted by user Trey Hall to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.