Short answers for questions ( no topic) Essay Example | Topics and Well Written Essays - 750 words

Short answers for questions ( no topic) - Essay Example Their similarity is they both value education but differ in what makes education valuable. In the case of Jensen, education is merely a step for getting a job while for Wallace, education s real purpose is to allow people to live real lives by being simply aware of things around them. 2. The walking journeys of Cheryl Strayed (â€Å"Wild†) and Andrew Forstaffle (in â€Å"Walking Across America: Advice for a Young Man†) are both epic travels in themselves and are not easily imitated because of the tremendous distances and challenges involved. But Strayed made her journey to redeem and find out herself after her mothers death while the journey made by Forstaffle (sometimes spelled as Forsthoefel) is to find out what Americans think of themselves and of the country in general, sort of a walking survey or questionnaire by interviewing people he met along the way, by listening to them. 3. In the case of Cheryl Strayed, the word â€Å"wild† meant both definitions as she was clear to be addicted to sex and having sex with strangers she met in the trail camps without even knowing them intimately (Wheeler para. 7) and â€Å"wild† for her also meant beyond normal or conventional bounds because she undertook that dangerous journey all by herself, knowing all the risks she is taking because it is a trail less traveled. But Robert Bly has a different meaning intended for the word â€Å"wild† which for him is to allow all men to be wild even at least once in their lives, especially during the critical transition period into adulthood as sort of a rite-of-passage into manhood valued by societies all over the world regardless of ethnicity, what is termed as a cultural universal. In his view, to be wild can be considered as a useful experience for a man, even moral itself. 4. Kenneth Koch in his poem â€Å"You want a social life, with friends† meant any person can have a lively social life and also a romantic social life but never attain any meaningful type of work output because

Christlogical review of the movies Jesus Christ Superstar and Godspell Essay

Christlogical review of the movies Jesus Christ Superstar and Godspell - Essay Example In this book it was described â€Å"how the Christian church dares appeal to a Jesus who never existed, to a mandate he never issued, and to a claim that he was God’s son, whom he never presumed for himself†. As Christianity began to spread from its original home and started spreading beyond Judaism into the Hellenistic world of the great Roman Empire, the main challenge became finding a way to express its faith in the thought categories of the Greco-Roman world. Gradually, Hellenistic philosophy proved to be helpful in this context but at the same time it represented a threat as it was a language of a very different culture. The greatest challenge confronted by church at this time was to adopt a new philosophical culture without simply â€Å"Hellenizing† its faith (Rausch, â€Å"Who is Jesus?: An introduction to Christology†). Since the inception of cinema as a medium of art many great movies were made that relates historical Jesus with our daily life. Two such all time great movies are ‘Godspell’ and ‘Jesus Christ Superstar’, that to a great extent emerges as a true weapon for the quest of real and true historical Jesus behind the gospels and the doctrines of church. Cinema is a strong medium to reach a lot of people at once. This paper presents the discourse that Jesus is everyman and how the impact of this saint can be felt through these movies. The directors of the movies through their plot, character presentation and setting displays that by deviating biblical facts, they actually bring Jesus close to common man and thereby his magic can be felt more strongly which can be perceived through the Christological review of both the films. Released in 1973, the film ‘Godspell’ is based on the Off-Broadway musical Godspell of John Michael Tebelak. With the backdrop of modern New York along with its excellent star cast, the film received positive response both from critics as well as general

Short answers for questions ( no topic) Essay Example | Topics and Well Written Essays - 750 words

Short answers for questions ( no topic) - Essay Example Their similarity is they both value education but differ in what makes education valuable. In the case of Jensen, education is merely a step for getting a job while for Wallace, education s real purpose is to allow people to live real lives by being simply aware of things around them. 2. The walking journeys of Cheryl Strayed (â€Å"Wild†) and Andrew Forstaffle (in â€Å"Walking Across America: Advice for a Young Man†) are both epic travels in themselves and are not easily imitated because of the tremendous distances and challenges involved. But Strayed made her journey to redeem and find out herself after her mothers death while the journey made by Forstaffle (sometimes spelled as Forsthoefel) is to find out what Americans think of themselves and of the country in general, sort of a walking survey or questionnaire by interviewing people he met along the way, by listening to them. 3. In the case of Cheryl Strayed, the word â€Å"wild† meant both definitions as she was clear to be addicted to sex and having sex with strangers she met in the trail camps without even knowing them intimately (Wheeler para. 7) and â€Å"wild† for her also meant beyond normal or conventional bounds because she undertook that dangerous journey all by herself, knowing all the risks she is taking because it is a trail less traveled. But Robert Bly has a different meaning intended for the word â€Å"wild† which for him is to allow all men to be wild even at least once in their lives, especially during the critical transition period into adulthood as sort of a rite-of-passage into manhood valued by societies all over the world regardless of ethnicity, what is termed as a cultural universal. In his view, to be wild can be considered as a useful experience for a man, even moral itself. 4. Kenneth Koch in his poem â€Å"You want a social life, with friends† meant any person can have a lively social life and also a romantic social life but never attain any meaningful type of work output because

Project on McDonald’s Corporation Essay Example for Free

Project on McDonald’s Corporation Essay Introduction and Background In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant, so  they achieved the goal. Inspire of the fact that later they sold their business and their family no longer the owners of it, nowadays mcdonalds have the same efficient system of production and sales that it is able to introduce and maintain all over the world using different strategies and methods. External Environment External environment is a bunch of various outward forces that may have a great impact on the company’s performance. The external environment of every company comprises of three levels: the general, industry and competitor environments. The integration of information received from these environments helps to identify and shape the company’s strategies. Thereby, in order to understand what hindrances company faces or may encounter in the future, it is essential to analyze all the levels of its external environment. It was mentioned earlier that the headquarters of McDonald’s locates in the U.S. so we will analyze general and industry environments in this region. General Environment The general environment is usually examined by the analysis of 7 segments: demographic, economic, political/legal, sociocultural, technological, global and physical environment segments. First of all, the demographic segment is concerned with the population structure and Ã' omposition. The USA’s population is estimated at 313 286 000 people in 2012. By analyzing population composition, it can be said that there is very high level of immigration. Moreover, it can be said that the birth rate is sufficient: 13.68 births/1,000 population in 2012, according to CIA World Factbook. Thereby, these statistics help to understand that the region is quite profitable and comfortable to operate in due to the large population size and excessive number of potential employees. Last but no least, according to U.S. Census Bureau, the median household income during period of 2006 to 2010 is $51914 which is quite high. Secondly, the political/legal segment is quite important for the analysis because the industry is highly contingent on the different kind of taxes imposed by the governments. McDonald’s  Corporation is obliges to pay business taxes, payroll taxes, Food Product Association taxes (19% of the total profit and 19% in the price of each product) and health and social insurance for the employees. The changes in government’s tax policy may utterly affect the company’s revenue. As regards the economic segment, one of the major challenge for fast food industry is that to keep the price is low for the customer. However, it is quite hard because nowadays the USA is still suffering from the financial crisis which can be a possible reason to decrease in outside food consumption in a whole. The dimension influencing the fast food industry the most is the sociocultural. The reason is that the industry is dependent on people’s preferences and opinions that’s why even tiny changes are crucial. From 2000 to 2002 McDonald’s profits dropped from $1.977 million to $893 million. It was caused by the increase of customer’s health-consciousness and fears of obesity, as a consequence, some customers prefer more healthier options which offer a greater variety of food for health conscious customers. Furthermore, it is quite important to devote attention to technological segment because the technologies always mean faster operation and cost minimization. McDonald’s uses different modern appliances to prepare its food without many dangers and in a quick way. Moreover, the majority of McDonald’s restaurants provides free Wi-Fi. In addition, McDonald’s improved the technology of its supply chain management. Regarding the global segment, it should be highlighted that most U.S. companies are focused globally which means that they operate in many different countries. McDonald’s is not an exception. It is located in 119 countries and is known as one of the most spread fast food restaurants’ chain. Last but not least, nowadays more and more companies are concerned with social responsibility and environmentally friendly policies. Industry Environment The industry environment is usually analyzed by Porter’s five forces model. Firstly, it is the Threat of New Entrants. The threat of new entrants in the fast food industry is high because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing. The industry is very competitive because firms are always attempting to steal customers from each other. Access for distribution is crucial in the restaurant industry because if the customer can’t see you or access you easily it’s possible that they won’t go out of there way to eat there. Franchise options also make is easier to enter the market, for example Subway has built their strategic plan around franchise options. Therefore, initially the only cost to enter the market is the starting capital required to open a restaurant. However, it can cost upwards of millions of dollars for all the equipment, licensing, and the property. This costly barrier is the most probable reason that people do not enter this business. The food-service industry doesn’t have any exit barriers, which allow firms to easily leave the industry if they’re not successful, at virtually only the cost incurred. The second force is Bargaining Power of Buyers. McDonald’s, and the industry, has attempted to gain market capitalization, by keeping the customer satisfied, due to the fact there are relatively no switching costs. For this reason, they have adopted the slogan, â€Å"the customer is always right.† The industry must try to maintain a hold on the market by conforming to a changing society as well as maintaining high quality. One of the industry’s most recent concerns is that of creating a healthier society and prevention of obesity. McDonald’s corporation has faced previous law suits on being held accountable for obesity, similarly following the litigation process of cigarettes and tobacco companies. The courts ruled against this issue in McDonald’s favor, making this a remote future risk factor. McDonald’s has had to paid legal fees in order to defend itself in this type of litigation;  however, even with this incremental cost they are still achieving a significant rate of earnings growth. In addition, McDonald’s, in it’s effort to be a more socially responsible corporate citizen by supporting a healthier society, has developed â€Å"light† and healthy menu items in order to give customers additional eating options and in doing so, broadening the array of its customer base while offering it’s existing customer base with healthier menu options. Thirdly, it is Bargaining Power of Suppliers. It can be said that McDonald’s has a large bargaining power because of the fact that they spend 4.852 billion dollars in food and paper in 2004. This can be argued that the companies that McDonald’s buys from could be largely dependent on McDonald’s business. Although in recent years the industry has had a small problem with beef, because of the outbreak of the mad cow disease. This problem raised the cost of beef in Europe tremendously but the cost actually went up around the world because of the beef shortage in Europe. In this case it can be argued that the suppliers of beef have a strong voice as well. The suppliers that sell to McDonald’s have a strong voice also because of the fact that the switching cost for McDonald’s as a whole would be so tremendous that they would not want to make that change, so any problems or disputes would be worked out with there suppliers. Also, with the competition and the number of buyers in the market place, losing a large company like McDonald’s could destroy any supplier but there are other prospects out there to buy that product like Wendy’s, Jack in the Box, Burger King and a few others that they may be able to salvage there losses. As for the paper goods that McDonald’s buy from the manufacturers, if McDonald’s were to change manufacturers the supplier could easily change there manufacturing to note book paper by just readjusting the machines but it would come at a great cost. The fourth force is Threat of Substitute Products. McDonald’s is known for their famous French Fries, Big Macs, and Happy Meals. Competitors of the industry also try to compete with similar products; therefore, leading to price wars. McDonald’s created a Dollar Value Menu, in response to competitors such as Wendy’s 99 cent menu. Overall, the industry has tried various product differentiations in order to accumulate greater market share, but most consumers are drawn to the classics for which the establishment is known for. However, growing concern  to achieve a healthier society has led McDonald’s, as well as other competitors, to make extensive menu changes, in order to conform to a more concerned society. McDonald’s is doing more and more to compete with health focused restaurants like Subway. Nutritionist and other leading experts have been hired to join the McDonald’s team in order to ensure that the correct items are added to the menu, while still keeping and improving the classics that they are famous for. For example, the chicken nuggets that we all grew up on are now 100% white meat. McDonald’s is flexible in their menu to conform to the changing tastes of society, but they always serve with a smile! The fifth and final force is Competitive Rivalry within an Industry. Currently in the fast food industry, there is intense competition for growth in the market. The market growth is rising because of the convenience factor and busy consumers not having enough time to cook a meal. The restaurant industry is also growing rapidly due to opportunities in other global markets. In McDonald’s case, they actually have a competitive advantage because they have already entered many different countries and are succeeding in these countries. Each firm within the food-service industry is susceptible to losing customers because there are relatively no switching costs for consumers, therefore the industry has to rely heavily on their brand image and quality of products. McDonald’s has a number of competitors; however they are currently the leader of the industry in market capitalization with a cap of $39.31 billion. Competitor Analysis It is almost vital to know the competitors in your industry in order to be able to overtake and surpass them. The top competitors of McDonald’s are Burger King, Wendy’s, KFC and Subway. Burger King Burger King is the second largest hamburger fast-food chain in the world and is the number one competitor for McDonald’s. Burger King has 11,400 locations in 58 countries and derives 55 percent of its revenue from the drive-through window. Burger King reported 1.72 billion in 2002 in revenue which is a 17 percent increase compared to a 4 percent increase reported by  McDonald’s over the same period. Burger King’s distinct assets include the unique Whopper with its one of kind charbroiled taste and the company policy of preparing the hamburger any way that the customer wants it. Burger King has distinguished itself over the years in many ways including being the first in the fast-food industry to enclose its patio seating in 1957 thereby offering customer indoor dining experience. Burger King also differentiated itself when it installed the drive-through window in its restaurants in 1975. In addition to the Whopper Burger King also offers a few set items on its breakfast menu that differs it from it competitors including the Croissan’wiches and french toast sticks. The rest of the menu also offered the unique veggie burger and chicken Caesar salad. Wendy’s Wendy’s is the third largest fast-food chain with 9,000 stores in 33 countries world wide. In 2002 they reported 2.73 billion in revenue which is up 14.2 percent from the previous year. Wendy’s offers several unique items including the Frostys and Spicy Chicken Sandwiches as well as healthier items such as salads, baked potatoes and chili. Wendy’s has also distinguished itself through the creation of the special value menu with all items on it under a one dollar. Wendy’s also owns several small companies including Tim Horton’s and Baja Fresh Mexican Grill. It plans on increasingly using acquisitions of smaller brands to further growth. In next decade Wendy’s plans to add between 2 and 4 thousand new stores worldwide. One important weakness of Wendy’s is the lack of easily recognizable product compared to McDonald’s Big Mac of the Burger King Whopper. KFC Strategic Objectives: KFC has the strategic objectives of expansion along with profits and sales growth. KFC has also been applying its strategies at improving services and making them more and more customer friendly. It has not only been customizing its menu according to the countries that it has been operating in, it has also been trying to cater to different ethnic groups like African Americans and Hispanics. Such types of strategies are focused on increasing the customer base by better customization of products. Other than the  traditional eat-in restaurants, KFC has also been expanding into non-traditional facilities like shopping malls, hospitals, universities, stadiums; office buildings etc and a number of strategies have been formulated to aid this kind of expansion. Competitive Advantage: A very strong financial background is one of KFC’s competitive advantages. KFC has been functioning as a multinational corporation for several decades. As a result, the company is familiar with the logistical and quality problems which accompany operating an international food operation, and has demonstrated that it can work with host countries and businesses within the host country to develop a strategy which works in the most cost effective way. With the passage of time, KFC has developed another very important competitive advantage for itself — Environmental Friendliness. In March 2009, the first eco-friendly green KFC was opened in Northampton USA. The restaurant is designed according to environmental goals that include cutting energy and water consumption by 30 percent and reducing CO2 emissions. Operations at the new site are also expected to reduce waste and the amount of rubbish sent to landfills; the restaurant composts and recycles other waste, grease and used cooking oil. Other than this, in an effort to reduce its packaging by 1,400 tons, KFC is now switching from cardboard to recyclable and biodegradable paper wrapping for some of its products. Subway Strategic Objectives: The strategic objectives of Subway focus on creating a global strategic plan to enable Subway restaurants to succeed internationally. Other than this subway is intent upon introducing the concept of ‘healthy fast food’. Sandwiches of Subway have been included in diet plans by experts. Subway’s stand regarding obesity in children is not new to its customers. Strategies at Subway are not only about a really ambitious increase in franchises all over the world but they are also about making the food more and more appealing to the health conscious customers because health conscious attitudes, according to the experts, are here to stay now. Competitive Advantage: One of the greatest competitive advantages that Subway was born with is its healthy menu. The salads and sandwiches appeal much more to the people as compared to fried chicken, burgers, fries and pizzas. With its advertising and promotion, Subway has long been highlighting its healthy food in advertising and promotions and with the passage of time, it has established itself as a healthy brand. Another competitive advantage that subway enjoys is the fact that along with traditional locations, Subway restaurants can be found in more than 4,000 non traditional locations such as food courts, health clubs, hospitals, universities, amusement parks or just about anywhere. In fact, Subway restaurants can even be found in automobile showrooms and Laundromats! This global presence is indeed a sustainable advantage for Subway and needs to be managed properly. Subway’s fresh food is also a competitive advantage because unlike its competitors like McDonald’s it allows its franchisees to choose their own food suppliers, to ensure they can access the freshest ingredients. Resources, Capabilities and Core Competences Resources †¢ Human resources McDonald’s is does its best to reward outstanding employees for exception work. It is also putting more emphasis on its hospitality training to ensure a friendlier and customer focused support staff. †¢ Brand loyalty The long queues to McDonald’s in food courts is the best illustration of high level of brand loyalty, that company continues to develop. In advertising campaigns McDonald’s uses the slogan â€Å"I’m lovin’ it† which it there attempt to make McDonald’s an easy choice for families. They have also started using popular music to appeal to youth population. †¢ Real estate It may be surprising, but real estate ownership is one of the significant Mcdonalds resources. It is estimated that McDonald’s generates more money from its rent than from its franchise fees. One of the ways in which  McDonald’s receives funds from its franchises is in rent money. McDonald’s owns all property in which a McDonald’s outlet was built regardless if the location is a franchise or company owned. Capabilities McDonalds used to have several capabilities, among them hiring process and employees training and product innovation.  Ã¢â‚¬ ¢ Hiring process  It is complicated and systematic. It comprises of 3 main stages. 1. Initial interview and psychometric evaluation. On this step the candidates undergoing simple interview and tests evaluating their verbal and critical reasoning 2. Job evaluation. On this step candidates have 2 days practice in a restaurant that allows them to look at McDonalds as a future employees and HR team to assess candidates performance 3. Final interview. The last stage of hiring process includes overall interview and decision about the candidates is made. Taking into consideration staff training, McDonalds has many training programs on every level of restaurant. Training forums are made for basic workers and they start from the very beginning of working in the restaurant. They are designed to help employees with their communicational skills and encourage growth in the company. Other programs are created for managers of the restaurants, such as Basic Shift Management, Advanced Shift Management, and Systems Management Course . Their main objectives are: providing information about internal standards and procedures, teaching data analyses and strategies of identifying and solving different problems. For higher levels employees McDonalds has internship programs for students and recent graduates. Programs let them practice in different spheres of companies performance such as Information technologies, Marketing, Finance and others. Other McDonald’s project Leadership Development program is based career planning, Individual Development plans, career maps, succession planning, learning activities and others. †¢ Product innovation The main resource developing product innovation strategy are full-time chief working in studios in Munich, Hong-Kong and Chicago. Moreover, localization of products also plays important role in development of innovative products. For example, in India Beef and pork products are not offered due to Indian religious beliefs. What is more, meat and vegetarian meals are prepared in separate areas of the restaurant again as a result of religious laws about preparation of food for vegetarians and meat-eaters. There is an Indian version of the Big Mac in India is called the Maharaja Mac and made with two grilled chicken slices, onions, tomatoes, cheese and a spicy mayonnaise. In Taiwan company introduced kao fan (literally baked rice), that resembles a burger with rice patties in place of buns. Finally, in Philippines McDonalds serves even spaghetti with in sweet tomato sauce, topped with cheese. Core Competences †¢ Produce quick cheap food to large number of customers With this concept, they are able to expand into many countries be the largest fast-food chain in the world. The process of production is the company core competence. Initially it was designed in such way as to be fast and very effective. There is precise guidance of how to do every activity. Mcdonalds pioneered in the systematization of its processes. Efficiency of operations and synchronization is the basis for success of the company. Also, it may be said, that burgers and fries are themselves McDonalds core competences. McDonald’s classic burgers has always taste the same in any outlet in the world. This consistent quality assures customer’s trust and loyalty to the product. It also provides an assuring brand experience. †¢ Structure Some specialists consider the unique organizational structure of McDonalds as its core competence. McDonalds never used rigid hierarchical organizational structure, that company managed to sustain over the years. It uses â€Å"freedom with framework† mantra, keeping structure decentralized. It allows local managers to make decisions by themselves. It also plays significant role in localization of menu due to local needs. Business-Level Strategy The business level strategy McDonalds uses integrated cost leadership and differentiation. It means the products of mcdonalds is the cheapest on the market and more over McDonalds does its best to make them absolutely different from what others produce, using localization and launching new products almost every year. So the target of its strategy is to meet the needs of buyers whose preferences are distinctively different from others. So MD deals with the costumers who want very fast service with good quality. And it is different from the visitors of not fast food restaurants. The product line is customized to meet their needs. The marketing emphasis is put on communication and market analysis again to satisfy their needs. Finally the way to sustain strategy is remaining dedicated to serving one niche and be better than competitors in everything and do not dilute the brand image entering other niches. Corporate-Level Strategy Corporate-level strategy is a strategy which is aimed at the long term position of a business. A corporation or business can use plenty of methods to develop a corporate level strategy, however, basically, there are four main strategies that almost all businesses use which are: †¢ Concentrate on a single business, other words, business stays on the same industry on purpose to create a strong competitive position within the industry. †¢ Diversification; which is to move to a new business to provide a new good or service. There are two kinds of diversification, related diversification which is to compete in similar area/industry of activities to build a  synergy and unrelated diversification which is to enter a new industry to compete and build a portfolio strategy. †¢ International Expansion. This means some competition in more than one market to serve the needs of the other markets/countries.  Ã¢â‚¬ ¢ Vertical Integration. This is a way to cut costs by providing your own ways of inputs, backward vertical integration and your own channels of distribution and selling outputs by forward integration. Therefore, now let’s move directly to McDonald’s corporate-level strategy. Nevertheless, before we start to consider all the main points of this particular type of strategy, some overview details will be given. Mc Donald’s is a fast food restaurant operating on a global basis. It is operating on 119countries world wide. Mc Donald’s was opened for the first time in Cyprus in June 1997 and by now there are 16 Mc Donald’s restaurants in Cyprus. So, Mc Donald’s uses corporate level strategies like all other global basis corporations in order to reach corporate goals to be cost effective. MC Donald’s is a business which only concentrates on a single task which is the fast food business industry as stated by Dr. Weber, (2000). This special issue someday will help a lot the business to concentrate directly on one single task and get not only more power and market share, but consumer loyalty also in result. This happens because of the fact that they will run many strategies to find the best solutions of the consumer needs and preferences. However this can be very risky if the business fails to meet the right needs of consumers and therefore will not be profitable and as a result will close down due to the possible bankruptcy. Firstly, as it was stated in Washington post (2005) MC Donald’s diversifies its operations in many ways. Thus, the company uses related diversification in order to produce the same products which are burgers and salads basically, but they provide just an enormous number of choices, such as: Big Mac or Mac chicken, different kinds of salads. Moreover, McDonald’s operates in more than one geographical area but still performing the same task. Also it has opened MC cafes all around the world. McDonald’s gets many advantages by doing related diversification, firstly, if there are two Mc Donald’s restaurants in a city, then the two firms can build a synergy by co-operating with the right to use some special facilities such as the advertisements, suppliers and sometimes events, for instance, charity events. Secondly, as stated by Ricky, W (2003), the firm depends less on a single product, so it’s less vulnerable to competitive or economic threats. Other words, Mc Donald’s having variety of products like burgers, salads, ice creams and drinks is not being threaten of competition because this particular company has diversity in its products, for instance, Mc Donald’s Greek Mac makes it more stable and steady than such rivals as Burger King because the rivals do not have such product. Thirdly, it allows the firm to use technology or expertise developed in one market, for example, fast food to enter a second market more cheaply and easily e.g. MC Cafà ©. However, the only disadvantage that Mc Donald’s faces, is the cost of coordinating the operations of the related divisions. In 2001, McDonalds launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name â€Å"Golden Arch Hotel† Stefan, M (2005). This is a good example of an unrelated diversification because of the fact that Mc Donald’s is taking risks of its business from a single activity to many others like taking part in the Hotel industry. Unrelated diversification provides a portfolio for Mc Donald’s because it is operating on two absolutely different industries and the risk is reduced because if one of the two markets that the business has activity in fails to grow successfully, then the growth of the other market will cover the costs of it. Secondly, such strategy is less vulnerable to competitive threats because any given threat from a competitor is likely to affect only a portion of its total operations. However, unrelated diversification is very difficult to manage since the company has to deal with two markets and their strategies, plans and organization and coordination of each specific market which it is  dealing with. McDonald’s has introduced the American concept of fast food to many foreign Markets as stated by, Francine L, (2005). Moreover, the firm has by now, expanded throughout most of the world by operating on 119 countries. †¢ Thus, Mc Donald’s is known globally today because it is expanded internationally. †¢ Mc Donald’s is using multi-domestic strategy to serve each nations needs. It is customizing the fast food menus for each specific country/nation to suit the people’s wants. For instance there is Greek Mac in Cyprus and Greece. †¢ The advantage of this strategy is that the company is targeting a nation very effectively and gains market share by attracting the customers whereas, the cost of production will increase in order to add a new feature to the firm and the prices will rise to cover the costs. As stated in â€Å"Getting the Facts Straight† leaflet of Mc Donald’s, the firm is working with top suppliers and independent experts on health and safety. The Cyprus Mc Donald’s restaurants’ inputs such as meat, is ordered regularly from Italy with the highest quality and when they enter the island,  it is supplied to all the franchise branches on the island by Mc Donald’s vans and trucks. This shows that Mc Donald’s owns its inputs and has its farms to breed cattle and grow vegetable and potatoes. Therefore, this allows the company to diminish costs by doing vertical backward integration. Moreover, it maintains a guaranteed time, quality and amount of supply to the restaurants when required. The drawback of vertical integration is that, at the beginning of the integration huge amounts of capital should be invested in to the backward integration. Mc Donald’s business has been working since 1956 till now successfully and still operates under these corporate level strategies. Cooperative Strategy A cooperative strategy means interaction between two or group of companies which work together to achieve a shared objective. By measures which are  included in cooperation, companies can create value for the customer at a lower cost or with more benefits than it is able to do by itself. The primary type of cooperative strategy used is strategic alliances. Such kind of cooperations means that companies partly share their resources and capabilities between each others to produce new resources and capabilities, e.g. gain shared objectives. Such corporations as McDonalds, Coca-Cola and Disney are the biggest multinational corporation with outstanding profits.But how can they enlarge their profits with the same amount of resources? The answer to this question is cooperation. Lets look through some strategic alliances formed by McDonalds. Alliance with Coca-Cola McDonald’s alliance with Coca-Cola has  «no piece of paper to fall back on—just  «a common vision and a lot of trust », according to Mr Ivester (Coke’s chairman) ». On setting up in the burger business in the 1950s, one of Ray Kroc’s first successes was persuading a Coke executive Waddy Pratt to provide him with their drink. Cokes relationship with McDonald’s goes far beyond than just a supplier It has helped McDonalds to go to the new markets all over the world, because Coke is sold in almost twice as many countries as McDonald’s. Michael Quinlan, McDonald’s chairman,  «runs off a long list of areas of cooperation, from banking relationships to equipment design ». There is also very close relations between the members of this alliance at board level. When Coke’s chairman Robert Goizueta died, flags flew at half-mast at McDonald’s around the world. Alliance with Disney The alliance between McDonalds and Disney has moved way beyond doing only movie promotions with Happy Meal toys. Nowadays this alliance has made enormous amounts of progress, for example McDonalds being a sponsor of Dinoland, one of Disney’s attraction in Animal Kingdom, has built its restaurant outside this attractions park. This new smart McDonald’s is decorated in DisneyWorld style. The staff wear uniforms which is approved by  Disney, which demonstrates McDonald’s characters. Alliance with Master Card and Visa McDonalds has announced an alliance with MasterCard and another alliance with Visa USA to bring cashless payment options to McDonalds restaurants in the US. By this cooperation with MC and Visa, a company has provided more comfortable system of payment in McDonalds which attracts customers. Alliance with Malls and Gas Stations McDonalds latest expansion targets call for approximately 3,000 new restaurants world-wide both 2008 and 2009. Two-thirds of new restaurants will be built outside the USA. On the other hand, in the US approximately 600 new restaurants will be so-called satellite units mini-McDonalds found in malls and especially in nationwide retailer. McDonalds has formed alliances with Amoco Oil Co. and Chevron Corp. in the US to built restaurants in tandem with gas stations to cover more and more destinations all over the country. Global Strategy McDonalds has initially expanded to international markets in the conditions of strong regulations and overcrowded market in the USA. In the very beginning they offered a standardized products and attracted new clients with clean environment policy and brand equity. Recently the company adapt to new conditions by providing new product line and redesigning retail space in order to meet local needs and tastes. This strategy has allowed McDonalds to adapt quickly to new countries, but at the same time it created a long-term threat of diluting the brand and loosing its association with American culture. For instance, in Europe McDonalds becomes going beyond fast-food conception. In order to compete with coffee shops, McDonalds started offering more comfortable conditions, such as WI-FI and iPods for rent. Moreover, they created new healthier and locally adopted foods. Some specialists suggest, that if the company continue to expand with this strategy, it will be quite difficult to remain recognizable and meaningful brand.  Now it is time to consider McDonalds global strategy in more detail, taking China, South Africa, Brazil and Saudi Arabia as examples of strategy realization. But firstly, it is worth mentioning a few background facts. There is an incredible opportunity to expand in the world. McDonalds annual growth rate is about 1000-1500 restaurants and by 5-10 countries. According to the statistics, the company employed about 2 million people worldwide in 2000. The company adapts easily to new customers preferences by incorporating in the menu pommefrite sauce in Belgium and Holland and special mayonnaise based sauce in Iceland. China The McDonalds strategy in China is vary specific and it is aimed for adaptation to local culture. In comparison with the US, it was important for Chinese clients to focus not only on the food, but also on the restaurants’ atmosphere. That is why in China McDonalds restaurants are very similar to the American coffee houses with comfortable conditions for conversation and meetings. An other part of McDonalds strategy is introducing national tastes in its menu, such as the teriyaki burger. South Africa In South Africa McDonalds decided to focus on high populated cites. The point is to serve people where they eat, shop or play. The companies survey figured out that drive thru facilities are much effective then restaurants themselves, that is why there was made a decision on improving retail spaces. Moreover, McDonalds marketing strategy was concentrated on potential customers with different income level. In South Africa McDonalds has 90 branches spanning all nine provinces. It has 3 000 staff in just 39 restaurants, most working for franchisees. Each new restaurant opening creates as many as 80 new jobs, which is really important in current conditions. Brazil The eighth largest McDonalds market is concentrated in Brazil. Management team here is mostly focused on quality improvement and customer satisfaction and it was awarded for these efforts with Franchising Hallmark of Quality. Furthermore, McDonalds Brazil is one of the best employers and fifth among most admired companies in the country. Saudi Arabia and India The most characteristic feature of McDonalds in Saudi Arabia is that it closes five times a day for muslim prayers. McDonalds India offers aloo tikki and paneer. And it doesnt serve beef or pork at all. The Big Mac becomes Maharaja Mac in India. The company created special conditions for vegetarians with separate kitchen, cook and utensils. Moreover, in Ahmedabad the company decided to open an all-vegetarian outlet. Holding in respect Muslim tenets of belief, the company does not serve pork in all Islamic countries. There are two absolutely unique restaurants in the Holy City of Makkah, where Moslem customers are exclusively served by the staff, fully consists of Moslem employees, from the Service Crew to the Restaurant Manager level . And finally, McDonalds efforts have improved the local industries and national economy due to the fact that more than 50% of the products used are manufactured locally and in the gulf regions. Recommendations For Business-Level Strategy The main recommendation in terms of business-level strategy is to remain in the same niche. McDonald’s pioneered the whole concept of the fast food restaurant, that is why it should go to some other businesses, such as higher-level restaurant, because it can dilute their image of best fast food restaurant. For Corporate-Level Strategy Due to the fact that not every family has a direct access to McDonald’s cafes or just their place is too far from the restaurants, the idea to provide fast food to supermarkets. The products will be sold in the special vacuum package, so that it would have their original taste. This way the restaurant will loose nothing because there are only advantages which consist of making extra profit and gaining customer loyalty through spreading their production into the farplaced (far located) regions. For Cooperative Strategy As we have seen in the examples of McDonalds alliances – cooperation is very efficient way of development. In my opinion, McDonalds can cooperate with greater amount of companies. However, it should be very selective in choosing partner not to dilute its image. For example McDonalds can cooperate with Apple: McDs can provide free rechargers to Apple gadgets in its restaurants, while apple spread some apps by the AppStore. I think that McDonalds also should create alliance with some attraction park companies, as theyve made with Disney. Of course it would be more profitable for McDonalds because of the amount of clients concentrated in one place. On the other hand, ones park logo and symbolic in MacDonalds is worth it. For Global Strategy In spite of the fact, that McDonalds has great expansion opportunities, it is essential for the company to remember about its strength and to prevent brand dilution by means of concentrating on traditional American fast-food menu and including no more then 30% of specific dishes. Talking about the company’s pros, it is essential to continue developing and improving marketing campaign towards children and adults in foreign countries. In addition, such fresh ideas as creating vegetarian restaurants should be adopted in more countries in order to give customers alternative choice. Moreover. It would be a great idea to install Internet access terminals in each restaurants in order to reduce the amount of lag time between a customer’s orders and pick up of the order. This will show the innovative company level and improve its brand image for customers. Conclusion In the conclusion it is worth mentioning that the best prove of fantastic effectiveness of McDonalds strategy is the fact that its competitors trying to copy its standards and processes to become more competitive at the market where McDonald’s still remains the leader. View as multi-pages

Timber frame and masonry construction

Timber frame and masonry construction Modern construction comes in many forms, from traditional masonry, to precast concrete, to steel, and in recent times timber frame construction. Timber frame and masonry construction are very similar looking buildings. Over the last thirty years in Ireland the main type used in domestic dwelling was masonry construction which consists of block inner leaf, cavity, insulation and a block outer leaf, externally finished normally with a brick or plaster rendered block. Over the last twelve years timber frame construction has grown to account for nearly forty percent of the market. Timber frame construction consists of an off site engineered building which arrives to site and the pieces are assembled to complete the unit. The external finish is similarly to masonry with brick or plaster rendered block. The reason for chosen this topic is to find why this change occurred. The purpose of this dissertation is to examine the Irish housing market over the last number of years, also to find out the reasons for timber frame construction becoming more popular. Aim To find out why the trend of building domestic housing in Ireland has changed from masonry construction to timber frame construction. Objectives * To investigate the Irish housing market and find reasons for the trend change from masonry construction to timber frame construction. * To examine the reasons why timber frame construction has grown to the level it has over masonry construction. * To examine the views of homeowners and property developers towards timber frame construction. Literature Review The primary data will be sourced from RGU database, Internet sites, RGU books and journals. Relevant Irish government reports and websites will also be looked at to gain an unbiased view. Also the views of the construction agencies in Ireland will be explored. Research and methodology The author plans on doing a comparison of the two construction types in order to achieve reasons for the shift in trend. The brief comparison case studies will include cost, time, heat and energy of both types of construction. Questionnaires Questionnaires provided the primary research for this dissertation. The author shall do up one and give it out to relevant homeowners and property developers to gain an insight into their views. By doing this the author will find out the market potential of timber frame construction. Structure of Dissertation Chapter One This chapter explains the title of the dissertation, introduces the motivations and gives a background for the reasons for choosing this topic. The author explains to the reader the aim and objectives of the dissertation and how they are going to be achieved. Chapter Two The literature review will investigate in trend in Irish construction. Current construction agencies reports will be looked to try and gain an insight to the change in trend. The author feels that this will achieve the first objection of this dissertation. Chapter Three This chapter will investigate the two building options with regard to cost, time, heat and energy. This will be done by a number of interviews and case studies. Areas looked at will be construction cost and life cycle costs. Also will include a case study of both types of construction where U-Values and Building Energy Rating will be achieved and assessed to gain an insight into why the trend shifted. The author feels that this will achieve the second objection of this dissertation. Chapter Four This chapter the opinions and views of homeowners and property developers towards timber frame construction and masonry construction are explored by means of a questionnaire. The author feels this will achieve the third objection of the dissertation. Chapter Five In this finally chapter the conclusion provides a brief summary of the finding of the preceding chapters. Literature Review Background Over 70% of home in the developed world are timber frame homes. 60% of Scottish new dwelling are timber frame and over all in the United Kingdom timber frame accounts for 15% of new homes. Ireland is slowly following our neighbours. Over the last ten year Ireland had been experiencing a construction boom. Housing units been completed in 2000 being 49,812 units growing to 62,686 in 2003, peaking in 2006 with 82,980 unit completed. After 2006 the housing market in Ireland started to fall, numbers of units being built in 2007 being 71,356 continuing to fall in 2008 as 48,151 units and continuing to fall in 2009. (Central Statistics Office Ireland 2008) Many housing estates and apartment blocks had been popping up in every city, town and village mainly around the computer belt around the capital city of Ireland Dublin. Then slowly the rest of the country following. In 1992 timber frame construction account for only 5% of the new dwelling market. Since then it has grown to enormous levels to account for 30% of total housing construction nationally (Construction Industry Federation 2009). Typical these building were constructed by masonry construction, this consisted of a 300mm cavity wall with block inner leaf, insulation, cavity and a brick/block outer leaf finished with a plaster render. Over the last seventeen years timber frame construction has shown steady growth. Timber frame construction consists of an off site engineered building which arrives to site and the pieces are assembled to complete the unit. The external finish is similarly to masonry with brick or plaster rendered block. Some industry experts predict that by 2012 it will account for 50% of the new dwelling market. The timber frame industry in Ireland has shown strength and resilience, despite these difficult economic times. When the upturn comes, timber frame construction will be presented with numerous opportunities. (Maurice Buckley, CEO, NSAI National Standards Authority of Ireland.) Reasons for this happening? Energy In Ireland over the last number of years there has been a turn in attitude regarding the environment, which has in some part resulted in changes been implemented by the construction industry with regard to energy conservation. The main topic that has come to the fore on an Irish domestic level is the conservation of fuel and energy consumption. The construction industry has been identified as a considerable part of the national energy bill. Attitudes of developers and homeowner are changing to environmentally friendly buildings. Due to this timber frame construction has seen a steady growth. Timber frame is renewable building option, for every tree cut down two more are planted. The cost of turning the raw product into a building material is conceivably less than traditional methods. Timber is the only sustainable renewable commercially viable building material. The production of concrete produces vast amounts of Carbon Dioxide (C02), which has a negative impact on the environment and contributes significantly to global warming. (Irish Timber Frame Manufacturing Association 2009) Speed As the construction boom grow so did the need for housing and more importantly fast housing. One of the main factors for this turn towards timber frame is speed of construction. The frame of the building can be erected in a number of days which compared to typical masonry building is incredibly faster. This is due to the timber frame been constructed off site in a factory and delivered to site as a planned process of assembly. Masonry on the other hand takes a number of weeks to reach roof level where as timber frame is erected in a number of days. Even in wet weather work can still continue as a scaffolding system is in place around the foundation, where as blocks for masonry construction can only be laid in dry weather. Also with timber frame construction the building is weather proof much faster so internal works can begin much quicker. Also a lot of the slower work for plumbers and electricians such as first fixing is much easily done in a timber frame house. Timber frame has 30% shorter, more predictable construction time than brick and block (UK Timber Frame Association 2009) In masonry construction the use of wet trades in the build causes extra time needed for drying out. Because timber frame is a dry form of construction there is no drying out time which is a saving of a number of weeks. Also because of this there is less lightly a risk of cracking appearing on walls and ceilings for shrinking which can occur in masonry frequently. Time scale for both for of construction Standard Masonry Home Weeks Timber Frame Homes Foundations 1 Foundations Foundations 2 Foundations Bricklayer Ground Floor 3 Erect Timber Frame Structure, Fix Glaze Windows Bricklayer 4 Felt, Battens, Tile Roof Fix Glaze Windows 5 Brickwork First Fix 6 Roof Structure 7 Insulate Felt, Battens. Tile Roof 8 Dry Line First Fix 9 Second Fix Plasterwork 10 Decorate, Move In Plasterwork 11 12 2nd Fix, Plumber, Electrician 13 14 15 16 17 2nd Fix 18 19 Decorate, Move In 20 = Drying out period Taken from (Energy Efficient Homes Ireland 2009) Cost The cost of a timber frame house is similar to masonry built. Unlike masonry, costs of a timber frame build can be fixed long before the foundations are poured. This is due to most timber frame suppliers also fix the structure. So a fix price for a fixed solution. No rain days for wet trades or no additional costs. This ensures that the additional expenses that spiral as a building progress can be eliminated. (Irish Timber Frame Manufacturing Association 2009) The number of persons need to fix the structure is lower than a masonry build, also with regard to time, time is money so the faster the build the cheaper for the developer and homebuilder. Also the hand over time for a complete dwelling is must faster so this will benefit developers cash flow and profitability. Due to the speed of construction on site security cost or greatly reduced. Flexibility of Layout Because timber frames internal walls being construction out of light weigh partition walls the internal space of a timber frame build is very flexible. Any mistakes in layout of internal walls is easily rectified, where as masonry internal wall would be particularly more difficult to correct. Case Studies Introduction To get real reasons for the trend mover towards timber frame construction and to get a true indication of the cost difference in both timber frame and traditional masonry domestic construction the author looked at two key areas, construction costs and life cycle costs. In relation to construction costs the areas of preliminary costs; plant and equipment costs and site labour costs are looked at in greater detail. Construction Costs Preliminary Costs Every construction project incurs preliminary costs. Preliminary costs are defined as, Costs which are directly involved with the overall completion of a construction project ( Roy Chudley 2002) These costs include items such as site management, insurance for the project, drivers and operatives. On larger sites where site cabins, offices, storerooms, toilets and canteens are required the costs incurred are also referred to as preliminary costs. For each project there is an allowance set aside for preliminary costs. However in relation to timber frame construction these costs are included in the overall timber frame package. This is a result of the majority of the work required for timber frame construction being carried out off site, which in turn makes the budget costs a lot cheaper than traditional masonry. Derek Moore a director with Timberline building contractors Ltd Dublin states, by pre-manufacturing the timber frame off-site, houses are constructed more cost effectively. (Pick a Pro 2009) To back up this point the Irish Timber frame manufactures association states this method of construction is not cheaper particularly if the builder hasnt thought his practices through but because factory fabrication means much greater predictability, better controls and of course, a faster pace (Irish Timber Frame Manufacturing Association 2009) This is not the case for its traditional masonry counterpart as preliminary costs are required as a separate budget, this is due to the fact that all of the work required for traditional masonry is carried out on site. A majority of the preliminary budget for the traditional masonry method includes hire of plant and provision for skips and concrete silos on site etc. Another factor to be taken into consideration is the time period taken to construct a timber frame house, which is significantly lower than that of traditional masonry counterpart. Costs such as site supervision and the need for engineers and the like on site are greatly reduced. Plant and Equipment Costs Plant and equipment costs should be taken in to consideration when dealing with construction costs. Every project requires certain types of equipment and plant to carry out work to a conclusion. According to Colm Kilroy a quantity surveyor with Michael Higgins and associates in Galway, plant and equipment costs are a major part of all construction projects, the utilization of such equipment is vital as a lot of money can be wasted due to bad management and planning on site. He continued to say if plant is required on site for a certain job it is vital that the site is ready for that equipment as once it arrives on site it has to be paid for. (Colm Kilroy 2009) The weather can also plays a part in plant and equipment costs, adverse weather conditions can lead to a lot of equipment being left idle while the cost for having it on the site is still being charged. Obviously the weather conditions cannot be controlled by the project team but in periods of forecasted inclement weather the ordering of plant and materials should be avoided if possible. Site Labour Costs This area of site labour costs greatly differs with both methods of construction. A lot of the factors in relation to cost for the timber frame method of construction are all inclusive of the over timber frame package, the majority of the work to be carried out by specialised labour is completed in the factory and once the timber frame unit leaves for the site their work is finished. This in turn reduces any call back costs, to complement this, the Irish timber frame manufactures association states that, There are lower call back costs; any problems encountered can be eliminated immediately by the timber frame specialists before leaving the factory. (Irish Timber Frame Manufacturing Association 2009) The cost for the labour to rectify these problems is still inclusive of the timber frame package. Traditional masonry construction is in comparison carried out differently with all the construction work associated with traditional masonry been carried out on site and with each individual trade requiring labour to carry out the work. Cost Case Study The author compiled a cost comparison from a construction contractors point of view for the development of a timber frame and masonry domestic dwelling. The house plans used to carry out this comparison were based on a single house within a development of five similar houses, only the major elements of the structures were included in the pricing. The figures for the comparison were obtained from Barry Doyle a quantity surveyor with a Co Carlow company and John O Connell a construction contractor in Co Galway. Cost Case Study Findings Element Timber Frame House Masonry House Raft Foundation â‚ ¬ 3,855.50 â‚ ¬ 4,602.60 Supply and erection of timber frame Kit â‚ ¬ 28,114.00 Block work â‚ ¬ 3,680.00 â‚ ¬ 11,460.00 Roof â‚ ¬ 5,382.00 â‚ ¬ 17,535.50 Windows and Doors â‚ ¬ 11,000.00 â‚ ¬ 11,000.00 Plumbing â‚ ¬ 5,780.00 â‚ ¬ 5,780.00 Electrical â‚ ¬ 5,275.50 â‚ ¬ 5,275.50 Insulation â‚ ¬ 3,191.00 â‚ ¬ 1,946.00 Supply fit plasterboard â‚ ¬ 3,210.00 â‚ ¬ 1,821.00 Plastering â‚ ¬ 5,815.00 â‚ ¬7,215.00 Carpentry â‚ ¬ 3,575.25 â‚ ¬ 4,485.00 External Works â‚ ¬ 3,275.50 â‚ ¬ 3,275.50 Floor Screeds â‚ ¬ 954.50 â‚ ¬ 954.50 Kitchen â‚ ¬ 5,500 â‚ ¬ 5,500 Fireplaces â‚ ¬ 2,500 â‚ ¬ 2,500 Total measured work excluding Vat â‚ ¬ 91,108.25 â‚ ¬ 83,350.60 Main Contractors Profit â‚ ¬ 4,555.41 â‚ ¬ 4,167.53 Vat @ 13.5 % â‚ ¬ 12,299.61 â‚ ¬ 11,252.33 Total â‚ ¬ 107,963.27 â‚ ¬ 98,770.46 The timber frame house is more expensive to construct than its masonry counterpart. There is a cost difference of approximately â‚ ¬9,000 between both methods to construct a single house taking the main structural elements in to consideration. For the development consisting of five houses where this house is located the total price difference in the construction of the five houses using both methods of construction can be up to â‚ ¬45,000 to â‚ ¬50,000. The following information shows the reasoning behind the price differences for the important elements of the construction. Timber frame kit This element looks to be very expensive but the majority of materials needed to complete the timber frame house including the labour needed for the construction are included. Concrete raft foundation The price of the raft foundation differs as there is less steel required in the raft for the timber frame house in comparison to the masonry built house, this leads to savings for both the labour and materials. Block work The difference in the price of the block work is due to the inner leaf and the internal walls of the timber frame house been constructed of timber. Roof The timber frame kit incorporates a majority of the roof in the over all package which leads is a massive price difference from the standard roof for the masonry dwelling. Insulation Due to the requirement for more insulation in the timber frame house there is a difference in price over its masonry counterpart. Slabbing As with the insulation due to the amount of timber stud internal partitions and timber inner leaf walls the timber frame dwelling requires more plaster board than the masonry method which increases both the amount of material and labour. Plastering The plastering element differs solely because of the reduced quantity of scratch coat required in the timber frame house. Carpentry The price difference in relation to carpentry is a result of a lot of the timber work coming pre fabricated as part of the timber frame kit, an example being the doors coming pre hung with ironmongery fitted and architrave already attached. Main contractors Profit The main contractors profit has been calculated on the standard percentage being 5%. Life Cycle Costs Introduction Life cycle costs are commonly interpreted as, The operating costs of buildings over the forecast useful life attributed to them (Bruceshaw 2009) These costs include initial capital costs, occupation costs and operating costs. In relation to the building industry and in particular to the traditional masonry and timber frame methods of construction, life cycle costs are essential in deciding which is the overall cost effective method of construction is. In this chapter the author discusses areas such as the running costs and other costs that are involved with both forms of construction. Design Differences and Alterations From an aesthetic point of view timber frame and traditional masonry constructed dwellings when constructed look very similar, however timber frame houses, Allow for more versatile designs than block built houses (Pick a Pro 2009) The question is once the house is constructed how easy is it to carry out modifications to the design. In relation to these alterations Kingspan Century state, Due to the fact the inner leaf of your timber frame house is constructed of solid wood and plasterboard, and not concrete blocks and plaster, extensions and alterations generally have significantly reduced impact on the existing building. (Kingspan Century 2007) To further this statement MBS Timber frame Ltd state, Because the interior of a timber frame house is made of wooden panels and plasterboard, alterations and extensions will not involve the mess and severe disruption of knocking down solid block walls, and all the other trials and tribulations that accompany this type of work. (MBC Timber Frame 2009) Alternatively the block work internal leaf of a masonry house has distinct advantages over is timber frame counterpart. Tasks such as fixing a shelf or curtain rail can be a tricky with the timber frame method, There is no problem doing this in a masonry build home as all the walls are capable of holding shelves, curtain rails etc. it would be a simple matter of drilling the holes in the correct place and screwing your shelf into place (Irish Concrete Federation 2009) In comparison, with a timber frame house, according to John Meehan a carpenter with a Co Galway Company, If you are installing a new kitchen or television unit, you may find that there are no grounds in the wall where you need a fixing. If in this situation if your fixing is put in place without finding a stud, the unit is sure to fall down under pressure. (David Treacy 2009) Property Market and Selling Value Influencing factors in relation to domestic construction include resale value and ease of sale. The traditional masonry constructed process has built up a reputation of been a good seller and a favourite with the Irish public, Galway auctioneer John Gilmore states, Block built houses are easier to sell as people generally go for the trusted method, a lot of people inquiring about timber frame houses are wary and are not easily convinced as to its benefits (Liam Gordon 2009) The view of an Irish timber frame company is that, Auctioneers and estate agents are generally of the opinion that not only is timber frame not an obstacle in selling a home, but on the contrary, is becoming more and more a major selling point. The energy efficiency of timber frame houses is becoming an increasingly valued characteristic. (Kingspan Century 2008) To reiterate this, For mortgage purposes and insurance, most lenders and insurers rank timber frame equally with block work. As far as resale value is concerned, there appears to be no difference at all between the two systems. However some individuals have their own preferences, built up from their own experience or things they have heard about either system. (Homebuilding and Renovating Magazine 2005) Running Costs The timber frame method of domestic construction encounters large savings over its traditional masonry counterpart. These savings result from the timber frame house having an allowance for insulation on both the external and internal walls; this differs considerably from the traditional masonry method where in most cases only the external walls contain insulation. Because timber frame structures are extremely well insulated and have less mass than more traditional forms of construction, significant savings can be made in heating costs. (Homebuilding and Renovating Magazine 2005) A leading Irish timber frame company states, Savings of between 30% and 40% on heating bills are fairly typical. (Devsan Timber Frame Homes 2009) In relation to further savings in the future with timber frame, It is estimated that the heating cost of a timber frame home can be 30% lower than that of a masonry dwelling, and the rapid rise in energy costs these costs look set to increase. Sunday Business Post Newspaper 2007) In conclusion the savings to be made with the timber frame method of domestic construction in relation to heating and energy use are extensive over its masonry counterpart Time of Construction Introduction From a time to construct perspective the length of time it takes to build and finish both forms of construction differs. The construction of a traditional masonry dwelling has a longer time programme than its timber frame counterpart. The main factors contributing to the difference in construction times include. Programme of works The programme of works for both methods has a time difference of approximately seven weeks from foundation stage to decorating and moving in stage. Derek Moore of Timberline building contractors states, In terms of build speed, timber frame can deliver a significant 30% reduction on traditional construction times, which affect cash flow and reduces local disturbance. (Pick a Pro 2009) The view of another Irish timber frame supplier is the construction time of both methods of construction is even larger depending on the building, Construction time is cut by almost 40% as your timber frame structure is erected on site within days depending on size and complexity of building. (Clark Group 2008) Building Finishes During the stage whereby the timber frame unit is erected the internal first fixing work can commence. This work can proceed inside the house as the masonry skin is being built, in comparison no internal work can commence on the masonry house while the block work element is being constructed. The long drying out period associated with traditional masonry construction is also a disadvantage in comparison to the timber frame method. Apart from the obvious labour saving, timber frame doesnt need any drying-out time, unlike a standard masonry construction, which needs up to 1,500 gallons of water to evaporate before it is dry. (Sunday Tribune 2001) To reiterate this a leading Irish timber frame supplier states, Timber frame aids internal finishes, all walls are straight and plumb, corners are square and true. With timber frame there are less of the wet trades, plasterboard needs only to be skimmed and paint, decorative materials and floor coverings can be applied sooner to dried surfaces. (Castle Timber Frame Homes 2009) Heat Loss in Buildings Introduction For the purpose of this dissertation the author compared the U Value of the external walls of both a timber frame and masonry constructed dwelling, the author also decided to obtain the Building Energy Rating (BER) for both methods of construction so as to make an accurate comparison. Both the U Value calculation and the Building Energy Rating are based on the house plans. With the expertise of Michael Sweeney of Sweeney Energy the U Value and BER calculations were compiled and the results are as follows. U-Value Calculation A U-value is the term given to the measure of heat loss through sections of a building. It measures the rate that heat transmits through a component or structure when there is a difference in air temperature at both sides. U Values are expressed in Watts per metre Kelvin which is the rate of heat transfer in watts through 1m2 of the structure for one unit of temperature difference between the air on the two sides of the structure. (Roy Chudley 2002) U-Value Terms The following are terms associated with the calculation of the U-Value. Thermal Conductivity It is the measure of a materials ability to transmit heat and is expressed as the energy flow in watts per square metre of surface area. (Roy Chudley 2002) Thermal Resistance This is symbolized by the letter R, as representative of a materials thermal resistance achieved by dividing its thickness in metres by its thermal conductivity. (Roy Chudley 2002) Findings Traditional Masonry Cavity Wall Fabric Thickness Conductivity Thermal Resistance External Res. 0.04 Render 0.015 0.57 0.03 Ex. Block 0.1 1.33 0.08 Cavity 0.18 60mm Insulation 0.06 0.027 2.22 Internal Block 0.1 0.57 0.18 Plaster 0.015 0.43 0.03 Internal Res. 0.13 2.88 U-value = 0.35 W/m ²K Table Traditional Masonry U-Value Calculation Timber Frame External Wall Fabric Thickness Conductivity Thermal Resistance External Res. 0.04 Render 0.015 0.57 0.03 Ex. Block 0.1 1.33 0.08 Cavity 0.18 Insulation 0.1 0.021 4.76 Plasterboard 0.019 0.25 0.08 Internal Res. 0.13 5.29 Table Timber Frame U-Value Calculation Timber Frame External Wall Cont. Fabric Thickness Conductivity Thermal Resistance External Res. 0.04 Render 0.015 0.57 0.03 Ex. Block 0.1 1.33 0.08 Cavity 0.18 Timber Studs 0.1 0.13 0.77 Plasterboard 0.019 0.25 0.08 Internal Res

AOL and the Family :: Web Internet Computers Essays

AOL and the Family The first things that usually come to mind when the American Online symbol is seen is the company’s slow connection, the tied up phone lines, instant messaging, and its monthly fees. Despite the many faults associated with the symbol, this, however, does not stop many from turning to the company’s services when a fast, protected, and reliable web surfing experience is required; And its mainly due to AOL’s commitment to providing services that appeal very much to the family unit. Although â€Å"family† is not usually the first thing that comes to mind when the symbol appears, it is the family oriented services and resources that people expect when dealing with the company in one form or the other. In addition to the other associations with the AOL symbol, the idea of â€Å"family† is another meaning that is closely connected with the symbol because America Online’s family oriented services and resources make it the most widely u sed Internet Service Provider (ISP) out there on the market today. One of the key aspects of a family unit is safety, more specifically, protection. Similar to the world, the Internet is not a safe place. There are many things out on the Internet that parents do not want their children to be exposed to, nor do they want to be exposed to the garbage that is floating around on the Internet. America Online is an ISP company that is protecting families and ensuring that they are not exposing themselves to some of the questionable information out on the Internet today. With resources such as AOL Neighborhood Watch, and AOL Keyword, families are able to receive information about protecting their password, avoiding computer viruses, and spotting frauds and schemes (Gau). In addition, children’s online safety is a primary concern of American Online. An American Online feature that permits parents to select the appropriate levels of online participation for their children is the Parental Controls, and it is used by a majority of AOL p arents to monitor their child‘s daily access to the Internet (Gau). Access to such important tools and features enables members and non-members that try out the company’s services for the first time, to perceive the AOL Company as a â€Å"family† company when the symbol appears on billboards, in magazines or in television commercials.

An Explication of The Garden of Love :: Garden of Love Essays

An Explication of The Garden of Love      Ã‚  Ã‚   My original interpretation of "The Garden of Love" encompassed the speaker as a person who was scared to move on in their life and in love. I thought (he) was afraid of failure, afraid of losing childhood innocence in the wake of adulthood decisions and expectations. I funneled my theory into a neat little package that contained the Chapel as a symbol for marriage (or adult themes), and the Garden to stand for his life, or thoughts. I further belabored my opinion and interpretation.    After long deliberation with the writings of Blake 'experts,' I have conceded to concur with their interpretations of "The Garden of Love," and therefore: According to Ostriker, Blake "celebrates sexuality and attacks repression" (156). I agree that his attack on repression is apparent in this poem, in that Blake seems to want the speaker, and the readers, to take a chance on life, love, or sex. Whatever the convention of each individual, Blake wants us to not be afraid to go against the conventional. Yet the speaker in "The Garden of Love" is constrained to move forward with his own decisions, probably restricted by the strict conventions of the Church. The priests follow suit as a reminder of 'conventional holiness.'    Blake has often ridiculed the Church, and it seems as though he uses "The Garden of Love" to display the affects of the Church's manipulation on youth. Regarding the two youngsters kneeled behind the priest, Kauvar explains, "The bowed figures reveal the presence of Urizenic (def. Reason - mine) repression and morality, for instead of embracing, the youths kneel submissively behind the priest" (60). As I grasped in my first response to this poem, Blake's 'Garden' represents new growth and childhood innocence. Kauvar continues that thought with the opposite side, "but in Experience he sees nature dying and the graveyard supplanting the garden" (60).    It seems to me that Blake was highly disturbed with the manipulating effects placed on the public by the Church. I think he believed the public was mislead by the Church and its expectations, and further, believed their lives were governed as such. Pagliaro continues with the mention of, ".