Group reference Essay Example | Topics and Well Written Essays - 750 words - 1

Group adduce - Essay ExampleSocial ne 2rking is alike a precise large method for companies to promote their products since people in group-oriented cultures value the wisdom that genial networking sites and blogs can provide. It is an effective method of promoting word of mouth since Chapter 11 described this as a very important element of changing or improving buyer behavior. It has influence on 2/3 of all sales and therefore should be recognized as providing excellent marketing and advertising opportunities for some(prenominal) championshipes in the UAE. The Internet is widely usanced in this country and provides a forum for success. When comparing the readings from the two chapters about social stratification and buyer behavior related to reference groups, Carrefour and Lulu hypermarkets gain change integrity results in terms of self-promotion and the forums where they advertise. Ameinfo.com (2000) identifies that these firms are often reluctant to address different media sources about their business strategies and success. This makes it baffling to predict the type of strategic focus that these hypermarkets have and how they will change buyer attitudes curiously when they are seeking information from knowledge sources of power. The UAE has very group-oriented values and therefore rely on reference groups to help them make product decisions. Unlike other countries such as the United States and the UK that actively use media press releases to promote their products and business strategies, these hypermarkets are non taking advantage of the word of mouth probable that such media sources provide. Therefore, in the UAE, in relation to the hypermarket concept stores, certain social classes must rely on their own experiences to decide whether to continue to patronize the stores. This is a limitation for the hypermarkets in many ways for not taking advantage of the advantages of media sources. At the same time, the social class status of buyers is mixe d in the UAE and makes it difficult to target them. There are four distinct social classes of buyers in the UAE Those with immense wealth and governmental power, the business class, the middle class with moderate income levels, and lower-income households who work in service industries (Omair, 2010, p.123). With such a mixed variety of consumers, it would be necessary to understand whether social mobility is occurring through infrastructure development or jobs domain to determine whether buying attitudes and behaviors would change over the long-term. This again makes it difficult for the hypermarkets to promote their products effectively and develop a long-term strategy for marketing success. The UAE is also experiencing a recession much like the rest of the public and global commodity prices are increasing. To combat this, the UAE is fixing the prices at the political level for different fodder products and other household products as a short-term strategy to prevent inflation (a1saudiarabia.com, 2011). This is going to fix the buying behavior of many different social classes at a time when value and set are considerable motivators for buying behavior. These efforts are being done in an environment that will now impact the hypermarket stores of Carrefour and Lulu since this is the bulk of their total product variety. Pricing will definitely