A Marketing Information System I Information Technology Essay

A Marketing Information System I Information Technology Essay Introduction: A Marketing Information System is a routine, planned, gathering, sorting, storage and retrieval system for market information relevant to the operation of a particular business. Most except the largest businesses do not have much of a marketing information system, if at all, with executives perhaps relying on reading a few trade publications and the monthly reports of their staff.As far as I am aware you cannot buy a ready made marketing information system suitable for any market, rather you have to organise your own, specific to your markets, your staff and your decision needs. The more volatile your markets, the more your organisation wishes to get ahead of the pack, the more you wish to be a winner, the more you are able to respond to emerging opportunities or threats faster than your competition, the more you could perhaps benefit if you organised the routine gathering of up to date pertinent market information from within and without your organisation so that it i s to hand, to warn, and to present opportunities to your organisation. Here the overall analysis was made on a Specific Company’s Marketing Information Systems Which is HSBC Ltd. The overall report begins hereand also some of the materials are attached in the Appendix section. About HSBC: HSBC is one of the largest banking and financial services organisations in the world. HSBC’s international network comprises about 10,000 offices in 76 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Through an international network linked by advanced technology, HSBC provides a comprehensive range of financial services. Corporate communications for ‘The World’s Local Bank’ means informing employees in 76 countries about the latest HSBC news, legislation, HR and legal issues. History of HSBC: The HSBC Asia Pacific group represents HSBC in Bangladesh. HSBC opened its first branch in Dhaka in 17th December, 1996 to provide personal banking services, trade and corporate services, and custody services. The Bank was awarded ISO9002 accreditation for its personal and business banking services, which cover trade services, securities and safe custody, corporate banking, Hexagon and all personal banking. This ISO9002 designation is the first of its kind for a bank in Bangladesh. Realizing the huge potential and growth in personal banking industry in Bangladesh, HSBC extended its operation to the personal banking sector in Bangladesh and within a very short span of time; it was able to build up a huge client base. Extending its operation further, HSBC opened a branch at Chittagong, two branch offices at Dhaka (Gulshan and Mothijheel) and an offshore banking unit on November, 1998. Another branch has been opened at Dhanmondi on 1st of March, 2003. Till date, the number of employees of this bank in Bangladesh was 180. HSBC Bangladesh is under the strict of supervision of HSBC Asia Pacific Group, Hon g Kong. The Chief Executive Officer of HSBC Bangladesh manages the whole banking operation of HSBC in Bangladesh. Under the CEO, there are heads of departments, who manage specific banking functions e.g. Personal banking, corporate banking, etc. Currently HSBC Bangladesh is providing a wide range of services both individual and corporate level customers. In 2000, the bank launched a wide array of personal banking products designed for all kinds of (middle and higher middle income group) customers. Some such products were Personal loans, car loans, etc. Recently the bank launched three of its’ personal banking products – Personal Secured Credit, Personal secured loan & Automated Tele Banking (ATB) service, Credit Cards, ATM, Day& Night Banking Service and Easy Pay Machines. These products are designed to meet the diverse customer needs more completely.